Commencing your own business enterprise may be hard, but marketing and advertising a organization is difficult. This can be doubly correct should you reside in some area like New York. I desired in promoting my business enterprise with out utilizing outside aid. We have usually had quite very good enterprise sense, and I did not develop the spending budget to hire advertisers. I determined that the easiest way to go about it was to advertise a business online. I operate what exactly is in quite a few techniques a standard visitors store, but it has a number of crucial differences. There's a authentic New York really feel to it, anything that appeals to the travelers. They could get yourself a coffee along with a sandwich although they are browsing by way of the various gift solutions. Despite the fact that We've the normal plastic statues of liberty as well as other old standbys, I also have some fairly unusual and effectively made crafts.
I figured that the easiest way to advertise my enterprise can be to utilize the Web. I'd go to a number of the items to complete in New York sites and buy shell out per click ads on them. I understand that marketing organizations online is a mixed bag – even though the rates are minimal, the effects are not constantly extraordinary. Nevertheless, I figured that if I obtained a hit each and every the moment inside a though, the advertisements would more than buy themselves. When that you are marketing a business enterprise, in the end, you need to offer using the reality that the majority of the people who see your ads won't appear for your keep.
Nonetheless, my efforts in promoting my enterprise have been undertaking absolutely nothing for me. Although I acquired a fair number of clicks – and needed to pay for them – it failed to appear to become translating into an increase in organization. I decided to go with additional classic means of endorsing my business. I place flyers up all-around town, purchased just a little bit of billboard space, and the like. Even now, nothing at all seemed to come up with a difference.
I'd receive a steady trickle of shoppers – adequate to keep in business – but not ample to expand. I ultimately figured out that it did not matter if I promote my organization or not. I'm by no means gonna get wealthy performing what I do, but I consider I'll always make a living as extended as I stay in a great spot. In this city, as everywhere else, place is every thing. All the promotional contests and delivers you may hold will not adjust that.
Friday, October 1, 2010
Can Business be promoted by marketing?
Wednesday, September 1, 2010
India loses $65 bn annually due to poor logistics
A whopping $65 billion is lost every year on account of the inefficient supply-chain system in India and this despite the Indian retail sector being in the high-growth mode, a report said.
The industry is expected to touch $879 billion by 2018, but if the present challenges in its supply-chain system are not addressed, then the sector's growth could get hampered, it warned.
The report by apex industry body, CII, and Amarthi Consulting, titled 'Global competitiveness of retail supply chain-Challenges, Strategies and Recommendations' stated that, "since Independence only 20 per cent capacity has been added to the railway network but the traffic has increased ten times. In a sector where margins are wafer-thin, the supply- chain management is a critical enabler to profitabilty and this has to be improved."
The report released today also said supply-chain costs in India are about 12-13 per cent of the GDP as compared to 7-8 per cent in developed countries. Hence, the country loses out arouund $65 billion annually
The industry is expected to touch $879 billion by 2018, but if the present challenges in its supply-chain system are not addressed, then the sector's growth could get hampered, it warned.
The report by apex industry body, CII, and Amarthi Consulting, titled 'Global competitiveness of retail supply chain-Challenges, Strategies and Recommendations' stated that, "since Independence only 20 per cent capacity has been added to the railway network but the traffic has increased ten times. In a sector where margins are wafer-thin, the supply- chain management is a critical enabler to profitabilty and this has to be improved."
The report released today also said supply-chain costs in India are about 12-13 per cent of the GDP as compared to 7-8 per cent in developed countries. Hence, the country loses out arouund $65 billion annually
How to make cheap ISD calls.......
Videocon Mobile Services on Tuesday announced that one paisa per second billing for ISD calls, making them at par with the local calls. While mobile service providers were following Tata-DoCoMo in 1 paisa per second tariff, latest entrant Videocon has pulled one over the rest in the tariff game.
The company introduced a one-paisa-per-second calling voucher for US and Canada priced at Rs 57 with 30 days validity. In another scheme, customers can make calls to Singapore and Malaysia for Rs 1.69 per minute; and to the US and Canada for 99 paisa / minute with a Rs 22 calling voucher.
Monday, August 30, 2010
Maggi losing instant noodles market share in India to new entrants
Maggi instant noodles, foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades, is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles, Hindustan Unilever’s (HUL) Knorr Soupy noodles, Big Bazaar’s Tasty Treat, Top Ramen and several other smaller players, according to data by market research firm Nielsen.
The data shows that Maggi’s share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December ’09 to July ’10. While Maggi instant noodles (minus vermicelli) had a 90.7% share in December ’09, the share dropped to 86.5% in July ’10 on an all-India basis.
A regional split of the data shows that Maggi's instant noodles' value market share has fallen across the east, south, north and west zones for the same period.
Analysts say with new competition, Maggi’s market share is certain to get impacted , but add that Nestle has the potential to expand the Rs 1,300-crore instant noodles category – which itself is growing at a rapid 15% annually. A detailed email sent to Nestle on Thursday elicited no response.
Apart from HUL and GSK which have positioned their noodles as ‘healthy’ snacking options targeting kids and mothers, others like Indo-Nissin’s Top Ramen, Capital Foods’ Ching’s Secret and CG Foods’s Wai-Wai , though around for long, are stepping up marketing efforts to take advantage of category growth. Besides, private brands like Big Bazaar’s Tasty Treat and Aditya Birla Retail’s Feasters are notching up share.
Manoj Menon, FMCG analyst at brokerage firm Kotak Securities, wrote in a report earlier this month: “Maggi faces product substitution risk and brands like Knorr and Foodles could potentially impact its incremental growth. Nestle faces a challenging competitive environment in culinary.”
GSK, which entered the category in December last year, has taken away share from Maggi mainly in the South and East riding on the equity of Horlicks and its well-entrenched distribution in the regions.
GSK’s executive VP, marketing, Shubhajit Sen, said: “Consumers were looking for a choice in instant noodles; combined with that, the equity of Horlicks is leading to a lot of trails. The initial response to Foodles is much higher than our expectations.”
On the other hand, HUL, which rolled out Knorr Soupy noodles in the South this February, had to postpone the brand’s national launch due to capacity constraints because of heavy consumer offtake. An HUL spokesman said: “We are very pleased with the performance of Knorr Soupy noodles.”
Private brands are whetting appetites of consumers too. According to Devendra Chawla, business head, private brands, Future group: “The category boundary is set to be re-drawn. From a snack food targeted at children, instant noodles category has evolved as a mainstay meal even for grown ups.”
Mr Chawla said Tasty Treat was the second biggest instant noodles brand in its Big Bazaar stores after Maggi. The brand packaging was revamped last year and Future plans to roll out additional variants in a month’s time taking the number of variants to nine from the existing three.
The data shows that Maggi’s share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December ’09 to July ’10. While Maggi instant noodles (minus vermicelli) had a 90.7% share in December ’09, the share dropped to 86.5% in July ’10 on an all-India basis.
A regional split of the data shows that Maggi's instant noodles' value market share has fallen across the east, south, north and west zones for the same period.
Analysts say with new competition, Maggi’s market share is certain to get impacted , but add that Nestle has the potential to expand the Rs 1,300-crore instant noodles category – which itself is growing at a rapid 15% annually. A detailed email sent to Nestle on Thursday elicited no response.
Apart from HUL and GSK which have positioned their noodles as ‘healthy’ snacking options targeting kids and mothers, others like Indo-Nissin’s Top Ramen, Capital Foods’ Ching’s Secret and CG Foods’s Wai-Wai , though around for long, are stepping up marketing efforts to take advantage of category growth. Besides, private brands like Big Bazaar’s Tasty Treat and Aditya Birla Retail’s Feasters are notching up share.
Manoj Menon, FMCG analyst at brokerage firm Kotak Securities, wrote in a report earlier this month: “Maggi faces product substitution risk and brands like Knorr and Foodles could potentially impact its incremental growth. Nestle faces a challenging competitive environment in culinary.”
GSK, which entered the category in December last year, has taken away share from Maggi mainly in the South and East riding on the equity of Horlicks and its well-entrenched distribution in the regions.
GSK’s executive VP, marketing, Shubhajit Sen, said: “Consumers were looking for a choice in instant noodles; combined with that, the equity of Horlicks is leading to a lot of trails. The initial response to Foodles is much higher than our expectations.”
On the other hand, HUL, which rolled out Knorr Soupy noodles in the South this February, had to postpone the brand’s national launch due to capacity constraints because of heavy consumer offtake. An HUL spokesman said: “We are very pleased with the performance of Knorr Soupy noodles.”
Private brands are whetting appetites of consumers too. According to Devendra Chawla, business head, private brands, Future group: “The category boundary is set to be re-drawn. From a snack food targeted at children, instant noodles category has evolved as a mainstay meal even for grown ups.”
Mr Chawla said Tasty Treat was the second biggest instant noodles brand in its Big Bazaar stores after Maggi. The brand packaging was revamped last year and Future plans to roll out additional variants in a month’s time taking the number of variants to nine from the existing three.
The article was posted in economic times 30/8/10.
Sunday, August 29, 2010
Professional social networking to overtake job boards: Expert
The booming professional social networking website market is likely to surpass the business of job board websites, according to a top industry expert.
"If you look at the trend, job board websites are losing their market to professional social networking websites. More and more people have started looking at these websites as the ultimate platform," Yogesh Bansal, Founder and Chief Executive Officer (CEO) of ApnaCircle.com said.
ApnaCircle.com, a three-year-old professional social networking website, has positioned itself as a 'Business and Career' networking site.
The CEO claims to have 30 million users worldwide of which 1.6 million are in India.
"We are the world's second largest professional social networking website. There is a surge in members and every passing day 6,000 users are joining in. What 'Facebook' is for friends, 'ApnaCircle' is for professionals," Bansal said.
"We have stringent security code in place and authenticity of the post is verified. Any suspicious account is barred due to proper screening," he said on the sidelines of 'Advertising Public Relation Event Entertainment' (APREE), organised by Spotlight Event and Entertainment Pvt Limited at Arpora, 20 kms away from here.
The three-day event, which has drawn professionals from across the country began on August 26. The organisers said they used a lot of social networking websites to get speakers for the event, which is being held for the third time in Goa.
"We banked a lot on social networking for this edition. For instance, we tracked one of the speaker Harish Bijoor on Twitter and we left him messages to which he replied," Salma Yamini, Operation Head-APREE said.
"If you look at the trend, job board websites are losing their market to professional social networking websites. More and more people have started looking at these websites as the ultimate platform," Yogesh Bansal, Founder and Chief Executive Officer (CEO) of ApnaCircle.com said.
ApnaCircle.com, a three-year-old professional social networking website, has positioned itself as a 'Business and Career' networking site.
The CEO claims to have 30 million users worldwide of which 1.6 million are in India.
"We are the world's second largest professional social networking website. There is a surge in members and every passing day 6,000 users are joining in. What 'Facebook' is for friends, 'ApnaCircle' is for professionals," Bansal said.
"We have stringent security code in place and authenticity of the post is verified. Any suspicious account is barred due to proper screening," he said on the sidelines of 'Advertising Public Relation Event Entertainment' (APREE), organised by Spotlight Event and Entertainment Pvt Limited at Arpora, 20 kms away from here.
The three-day event, which has drawn professionals from across the country began on August 26. The organisers said they used a lot of social networking websites to get speakers for the event, which is being held for the third time in Goa.
"We banked a lot on social networking for this edition. For instance, we tracked one of the speaker Harish Bijoor on Twitter and we left him messages to which he replied," Salma Yamini, Operation Head-APREE said.
The article is referenced from economic times 30/8/10........
Saturday, August 28, 2010
Facebook alternative Diaspora to be launched on September 15
Diaspora, an open alternative to Facebook, is set to be launched, say developers of the project.
Diaspora, which describes itself, as a "privacy-aware, personally-controlled" social network will be launched on 15 September.
The open-source project came into the limelight earlier this year when Facebook was forced to simplify its privacy settings, after they were criticised for being overly complex and confusing.
The project, developed by four US students, raised 200,000 dollar.
"We have Diaspora working, we like it, and it will be open-sourced on September 15th," the BBC quoted the team as writing on their blog.
The team said they had spent the summer "building clear, contextual sharing".
"That means an intuitive way for users to decide, and not notice deciding, what content goes to their co-workers and what goes to their drinking buddies. We know that's a hard [user interface] problem and we take it seriously."
Diaspora, which describes itself, as a "privacy-aware, personally-controlled" social network will be launched on 15 September.
The open-source project came into the limelight earlier this year when Facebook was forced to simplify its privacy settings, after they were criticised for being overly complex and confusing.
The project, developed by four US students, raised 200,000 dollar.
"We have Diaspora working, we like it, and it will be open-sourced on September 15th," the BBC quoted the team as writing on their blog.
The team said they had spent the summer "building clear, contextual sharing".
"That means an intuitive way for users to decide, and not notice deciding, what content goes to their co-workers and what goes to their drinking buddies. We know that's a hard [user interface] problem and we take it seriously."
Friday, August 27, 2010
Sucession plan of RPG Group
RPG GROUP is one of India's largest industrial conglomerate headquartered in Mumbai, India. It was founded by Mr Rama Prasad Goenka in 1979 and initially encompassed Phillips Carbon Black, Asian Cables, Agarpara Jute and Murphy India. Currently, RP Goenka retains the title of Chairman Emeritus, while the chairmanship and vice-chairmanship have been assumed by his sons Mr Harsh and Sanjeev Goenka, respectively.
Today the RPG Group is involved in diverse sectors of business, including power generation, power transmission, information technology, retail, and entertainment. The group recorded turnover (equivalent to INR 115 billion) for financial year 2007.
Recently succession plan have been formulated by Mr R P Goenka .Presently the group is a Rs 17,500 crore group.
Mr Harsh Goenka the eldest one will have the following business units under his belt -:
CEAT ,KEC INTERNATIONAL,ZENSAR TECHNOLOGIES,RPG LIFE SCIENCES,RPG RAYCHEM AND THE LAST BUT NOT THE LEAST SPENCER TRAVEL.
While Mr Sanjiv Goenka will be having CESC,SAREGAMA,PHILIPS CARBON,SPENCER RETAIL,MUSIC WORLD,NOIDA POWER under his belt.
While Mr R P Goenka has kept Harrisons Malayalam (agri business company ) still with himself..
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